Many business leaders approach strategy with FORCE. They focus on beating their competitors and winning market share by developing a complex series of objectives and aggressively rolling forecasts. It's do or die; leaving in their wake confused consumers and exhausted executives.

In this webinar, Dr Norman Chorn and colleague Dr Munib Karavdic discuss how creating a strategy based on love and not competition can build a strong future for organisations whilst managing risk and bringing more empathetic solutions to customers.

Organisations can prepare for challenges by focusing on building future scenarios on the application of an innovative approach to the strategy development. This means focusing strategy to create customer value through winning and not fighting.

This should interplay with an innovation strategy that paves a journey to a desired future - our North Star - an approach where you can begin by developing a strategy for the future and then backcast to the present.

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